Yes, Klout Score influences your site’s SEO. You probably aware that blogging and on-page SEO certainly improves the SEO on your site, but you may have never heard of the Klout Score.
What is the Klout Score?
This unique score is a measure of your brand’s social media influence. The Klout number is calculated using a proprietary algorithm based on reach of your social network (how many people you’re influencing), your network impact (the influence of your network), and your amplification (how engaged your followers are/how much you’re influencing them). The Klout algorithm currently puts a lot of weight on amplification, because it measures your true influence. With a higher score, this means your social media profile has a higher influence on people than other profiles. Your Klout Score isn’t based on the number of followers (although it is a good thing to increase your following), but rather it is based on the engagement with users. With a higher engagement rate, your website, which is linked to your social platforms, will help you raise your search engine rankings.
The Klout score gets updated daily. Usually when your Klout Score goes up, the SEO of your domain will, as well. Your Klout Score helps Google realize you have authority on a subject, which helps you rank better in the search engine results. So not only is it important to blog frequently, it is just as important to post on social media regularly.
Since the Klout Score is updated daily, you can check to see if your recent social media efforts have succeeded or fallen flat. You want to make sure your engaging the right audience, and effectively.
Klout Score is rated from 1 to 100. If you score 100, you have the most influence on social media. Most digital online marketers agree that a score of 50 or above means you’re really influencing and engaging on social media. The average Klout Score is 40. You could be extremely active on social media but have a low score. Why? Because you’re not influencing people! You always want to test and monitor your content and see what and how people respond. Engagement from people includes likes, comments, shares, retweets, etc.
If you have a low Klout Score, you may not be connecting with the right audience, your posts may be boring, and you may not be on enough social networks. You need to be social and vibrant and engaging on these networks. You need to truly know your audience if you want them to engage with your posts.
The Klout Score isn’t the end-all-be-all, but it is a good tool to monitor where you stand socially. It’s a good way to start measuring your social effectiveness. You don’t even have to look at the Klout Score to see if people are responding to your posts. Along with the Klout Score, Google Analytics and Webmaster Tools are also great ways to measure your traffic and engagement on the social media networks.
Work with a Jacksonville Digital Marketing Company to Help Your Score
Keeping up with your score and posting engaging social media posts isn’t hard, but it can be time consuming and challenging, especially if you see yourself getting no engagement. If you’re looking to increase your social media influence, you’ll have to great frequent quality content that is engaging, fun, and targeted to a specific audience.
Our team at Fincel Design can help implement an SEO and digital marketing strategy for you, so your business grows and your website and social media presence climbs higher in the rankings. We are a full service digital marketing agency located in Jacksonville, Florida. Let’s get your Klout Score rising today! Email us or call 904-834-0509.