Factual and consistent business information is critical in a successful online business. Consequently, it is crucial to fix incorrect business information on Google. Remember, there are a lot of companies out there who offer the same services as you. Aside from pricing differences, your site information heavily influences the decisions of potential customers. Because of that, business owners must pay extra attention to updating information on their site to establish and maintain their online presence.
Who Needs to Update Their Business Information Online?
Three types of businesses need to update their information online. First on the list are new businesses. Since they are neophytes in the industry, putting contact details and other miscellaneous details help interested customers know more about their business.
Second in the list are existing businesses without an established virtual presence. If you are a business owner who recently ventured online, putting updated information on your website or social media channels helps you in your quest for online dominance.
Last on the list are businesses that recently relocated or changed contact details. The chances are high that patrons will come to ask questions. Because of that, you must give them the opportunity to contact you again. Otherwise, you will lose money if someone calls an unattended number.
What Essential Business Details Require Updates?
There is no established list, but there are a few things that all business owners need to consider. The priority is your contact details. Updated information of your business name, address, and phone number helps consumers contact you for questions and other concerns. In doing so, you also establish excellent customer service.
The next thing you should arrange is to update your customers for changes in your business website, especially if you change your domain name. Excellent digital knowledge management also involves the responsibility of informing your consumers of domain changes so that they can access relevant and timely information about your business.
Next is your operating hours. If there are changes in your office hours, you should tell your customers now. Otherwise, they might end up annoyed, angry, or disappointed if there’s no one in your team available to answer their concern. Operating hours are also a crucial piece of information for brick-and-mortar businesses that have physical locations.
If you’re an e-commerce site, pay attention to changes with your products, services, and payment methods. Remember that part of excellent website design practices involves using accurate and recent information.
What Platforms Can I Upload My Business Details?
With a lot of online platforms available, the correct answer to this question is: as many as possible. However, that might be counterproductive if you’re short on time and human resources. Instead, you can focus on leading websites, online directories, and social media channels.
Make sure that your information on Google My Business (GMB) is accurate. Most search engines will display the results of your business from online search queries in GMB. Another search engine that you should consider is Bing.
For social media channels, it is best to set-up an account on Facebook and Instagram. Many people use these platforms to share their adventures with specific businesses, so creating a page of your business allows them to share their experiences with yours.
We are a web marketing agency in Jacksonville. Reach out to us today to see how we can help you establish your business’s online presence.