By now, most people may have heard the term “SEO,” but many are still unclear on what it is. Before hiring a company to help with your SEO, it’s a good idea you have a clear understanding of what SEO is. However, a good digital marketing agency will take the time to fully explain to you what SEO is, what it can do for you, and what it can’t do for you.

SEO, or Search Engine Optimization, helps your site become more visible in a search engine’s unpaid/organic/natural results. Overall, the higher your site is ranked on a search engine, the better chance you have at being seen and visited. With more visitors, you have a better chance of getting potential leads or buyers.

You want Google, and other search engines like Bing and Yahoo, to find your site, crawl(read) it, and rank it high in its search engine results. The higher it is ranked…the more likely people will find you. The search engines look to your site to find keywords that connect to users’ searches.

What Can SEO Do or Not Do?

SEO isn’t magic. It cannot bring you results overnight. It takes time, and consistency. When you finally optimize your site, it will take time to see how the search engines will react to your new SEO and content. You won’t rank #1 on many keywords right away. You are also competing with other companies and sites who are doing similar practices as you to get their sites higher in the rankings, which can make it even harder to get higher faster.

With SEO, you must create fresh content regularly (blogging), have a good number of pages on your site, have pictures with alt tags, tag articles, do on-page SEO for each page/post on your site, and more. On average, it’s going to take a good 90 days to see any solid movement/improvement with your rankings. SEO takes time, but once you’re higher in the rankings, there’s a good chance Google will see your site as an authority on the topic, and you won’t have to keep fighting as hard to keep your spot. However, maintaining SEO is essential for you to not drop in the rankings. Every site with similar keywords to yours is your competition.

SEO guarantees visibility, but it cannot guarantee that you get ROI (return on investment). SEO gets the site in front of people’s faces, but it cannot force someone to call you or purchase a product. However, when your site is more visible, you likely have more visitors, which could lead to more ROI. If your rankings, keyword impressions, and visitors continue to go up, your SEO is working for your site.

Like stated before, SEO isn’t magic, and you won’t be #1 on Google right away, especially when competing with sites who have been around for years, have done SE0 longer than you, or are a big name. Don’t work with any marketing agency or SEO company that promises to get you at the top right away…because it’s just not possible.

If the SEO is bringing you an increase in visibility but not an increase in clients or sales, it isn’t the SEO’s fault. SEO cannot force your audience to pick up the phone and call you or to click the “purchase now” button. Maybe your site isn’t user friendly. Maybe your product/services/shipping is too expensive. Maybe there isn’t a demand for your business in that area. Maybe your site is confusing. If SEO isn’t giving you a ROI, you may want to see what else can be changed that could be causing people not to convert into customers.

Work with a Jacksonville Digital Marketing Company

Keeping up with the current SEO practices and implementing them (daily) on your site can be time consuming. By working with a professional SEO company, you are letting the professionals effectively get your site to the top of the search results.

Our team at Fincel Design can help implement an SEO and digital marketing strategy for you, so your business grows and  your website and social media presence climbs higher in the rankings. We are a full service digital marketing agency located in Jacksonville, Florida. We will explain to you exactly what we’re implementing on your site every step of the way. Let’s get your site SEO ready! Email us or call us at 904-834-0509.