One of the first steps of a solid SEO plan is keyword research. If you don’t do proper keyword research, your SEO strategy won’t be at effective as it could be – don’t skip this step! Keyword research is also a step that is ongoing. You may find new keywords to go after or some to get rid of as the market changes.
Your chosen keywords drive all the marketing decisions you make. Keyword research is about understanding your target market. You want to know what they like, what they are looking for, and how they are looking for services or products.
How to perform Keyword Research
As a business, you probably can think of a few keywords related to your business that you want to go after and rank for including your products/services and topics related to your business – this is a great place to start.
By using a keyword research tool, you, or a marketing team you hire, can look at average monthly search volume and similar keywords. Through this tool, you can see what keywords are popular from searchers, as well as what variations of these keywords are popular.
Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed. You’ll want to target keywords your audience is searching for, as well as to target words with a lower search volume because they are less competitive. Both high and low volume keywords can be helpful for your site. Higher search volume keywords (or phrases) have greater competition and more effort is required to achieve higher organic rankings. With that said, it can be a good idea to go after long-tail keywords which are highly-specific lower competition search terms.
With longtail keywords, you have a better chance of reaching users and searchers who actually care about your services/products. If you choose popular, short keywords like “boat,” “dog,” or “fishing,” you’re not likely to attract the right users to your page or even be close to ranking on page 1. Longtail keywords with lower search volume are known to convert better because these users are more specific and intentional with what they’re looking for
Once you have your keywords, which ones should you target first? You could either go after the high-volume keywords your competitors are not ranking for, or you could go after the keywords your competitors are ranking for and try to outrank them.
Depending on your products or service, you can target your keywords around seasons or region. Pushing certain keywords around the holidays could help you boost your traffic and sales around certain weeks or months. By targeting certain areas, you can make your content more relevant for your target audience.
If you also want to see how your audience reacts to certain keywords, look at the search engine results. Google (or other search engines) will show you what people usually like/want after they type in a certain keyword. The search results can help you understand what type of content to create based on the keywords you’re targeting.
Some great tools for keyword research include: Google Trends, Moz Keyord Explorer, and Google Keyword Planner.
Hire a Digital Marketing Company to Do Your SEO Keyword Research
Keyword research can give you great insight into your audience and competition. Once you know what your target audience is searching for, how often they’re searching for it, and how much they’re searching for it, you will know what keywords to go after and what to focus your site’s content on.
Keyword research isn’t hard, but it is time consuming and can be overwhelming. Our team at Fincel Design can help implement a SEO and digital marketing content strategy for you, so you can build your organic traffic through targeting the best keywords for your site. We will do keyword research and help you get ranking high on many different keywords and variations of those keywords.