SEO isn’t stagnant; its always changing. Search engines, like Google, have algorithms that put different weights on certain SEO practices – what used to be important last year, may not be as important for your SEO strategy this year.
As of right now, SEO is still proving to be more important than ever. More businesses are realizing how important SEO is, as well, to their online presence and digital strategy online.
Each year, Google improves its algorithm, which makes business owners and marketers must reassess their SEO plans.
SEO Strategies You Should Use in 2018
In 2018, Google is focused on quality over quantity. In fact, Google makes very frequent quality updates to the algorithm. Google cares about better sites with better content. Google wants you to increase the quality of your site.
However, Google isn’t just focused on looking at the quality of your site, it wants users to have a good experience on your site. The search engine wants you to create an experience on your site using new technologies to connect with the users. What is an immersive experience for a user? You could add large videos and images to your site to completely grab users’ attentions.
To tell if you’re giving users a good user experience, Google does more than just crawl and index your site; the search engine looks at the types of pages you have and judges them in a harder way. Certain pages may drop from the index and are replaced with higher quality pages such as blogs and product pages. You don’t have to wait for Google to do this. Look at your site. Cut out the lesser pages and add value to the higher-quality pages. Or, you can create more quality pages. Google would be happier to see you had a few quality pages then several poor-quality pages.
Google also likes seeing pages with longer content. Pages filled with quality information are more beneficial to users and Google realizes this, so it’s crucial for you to write longer, quality-content pages. Here are some more tips to start ranking.
Hire a Digital Marketing Company to Increase Your Organic Traffic
In summary, in 2018, SEO is VERY important. Google is looking for you to create quality (and longer) pages and have an immersive online experience for users. Google is focused on the user, so you should be too. By focusing on the user, you will have a better chance to rank higher on the search engine results, which will hopefully lead to more organic traffic and conversions.
If you do not have time to create more, higher-quality content or add imagery or videos, your best bet is to higher a digital marketing company to keep your SEO fresh and up-to-date with the latest Google algorithms. Writing content and developing a new SEO strategy can be time consuming, which can take you away from running your business. Leave it to the SEO professionals to get your site ranked and be user friendly!
Our team at Fincel Design can help implement a SEO and digital marketing content strategy for you, to rank better on the search engine results, which will lead to more traffic. We are a full service digital marketing agency located in Jacksonville, Florida. Email us or call 904-834-0509 today to get started!