If you’re implementing SEO strategies, you’ve been trying to increase your site’s visibility by building your organic traffic. As you’ve probably seen, it isn’t easy to build organic traffic. To build organic traffic, you need to practice “white hat” SEO techniques over time. Sure, you can instantly get traffic by paying for traffic through Google AdWords, but this traffic will disappear the second you stop paying. The time and effort you put into building organic traffic is worth it in the long run.
After all your effort, it’s extremely rewarding to see your organic traffic numbers rise week by week, month by month, and year by year. Unfortunately, organic traffic can decline, which isn’t a problem if it goes back up quickly. If you’re noticing a downward trend with your traffic, this can be worrisome and frustrating, especially because you’ve invested solid time into increasing the organic traffic.
Why Your Organic Traffic is Dropping
So, why is this happening? For this article, we wanted to share with you reasons your organic traffic may be.
- Your website was penalized – Google can give your site different type of penalties depending on poor or “bad” SEO practices on your site including: keyword stuffing, duplicate content, poor quality, minimal content, and paid backlinks. To fight these penalties, you will have to make your site compliant again, stop all bad SEO practices, and file a reconsideration request with Google.
- Website redesign or website on a new server – Redesigning your site can be great for your site but it can affect your traffic negatively if you don’t have page redirects or missing links and pages – this can also happen if you move to a different server – so remember to check for redirects and missing pages or links.
- Bad or incorrect redirects and links – If your site doesn’t redirect your pages correctly, this can drop your organic traffic. Try not to have temporary 301 redirects or 404 error links.
- AdWords beating you out – On occasion, Google AdWords may be stealing some of your traffic based on the keywords you’re going after. For the time being, you may want to invest in AdWords, alongside your SEO, to help get some of this traffic back.
- Your site isn’t mobile-friendly – With more people searching the web through their mobile devices, your site needs to be mobile-friendly. If your site isn’t mobile-friendly, Google will give preference to a mobile-friendly site over yours, which will lower you in the rankings.
- Google Analytics error – Your Google Analytics could be set up wrong, which means your traffic shows its declined when it may not have declined at all. To fix this, look at the traffic channels and site content reports in Google Analytics to see what the issue is, and make sure the analytics code is installed correctly.
Hire a Digital Marketing Company to Increase Your Organic Traffic
Getting organic traffic, paying attention to your traffic, and rebuilding your traffic, if it dips down, is a time-consuming task. You need to be methodic with figuring out what works to build your traffic and what doesn’t. If your site is lacking organic traffic or if you have downward trending traffic, your best bet is to work with a digital marketing company to help get your traffic back on track, especially if you can’t figure out why you are having low traffic. It can take quite a bit of time and effort to get your site, and Google, to get you back to where you were in the rankings.
Our team at Fincel Design can help implement a SEO and digital marketing content strategy for you, so you can build your organic traffic. Whether you have declining traffic or minimal traffic, we will work to get traffic back to your site naturally. We will find the cause of your poor/declining traffic and fix the issues. We are a full service digital marketing agency located in Jacksonville, Florida. Email us or call 904-834-0509