News & Insights

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Reasons to Hire a Digital Marketing Agency

SEO (search engine optimization). PPC (pay-per-click). Email. Content. Blogging. Social media. Web design and layout. As you can see, there’s a lot of online marketing techniques to grow and expand your visibility and business. Now, you don’t have to use all these options, but when used together you create a larger digital marketing strategy to grab potential clients’. Where do you start? It can be tricky knowing how to get started, and it can be even trickier finding the time to do it. Your company may not have the manpower to put the time and effort it takes to effectively plan, execute, and manage a digital marketing plan. Digital marketing [...]

Reasons to Hire a Digital Marketing Agency2018-03-16T12:40:04-04:00

How to Optimize Content for SEO

Right now, content is king on the internet. Google puts a lot of weight into content in its current algorithm regarding where you’ll show up in its SERPs (search engine result pages). These days, everyone is writing blogs, status updates, posts, and articles, but that doesn’t mean they’re SEO (search engine optimization) ready or friendly. By having "SEO content", a website is filled with information that has the goal of attracting search engine traffic. How Do You Write SEO Content? Utilize keywords in your content. Before you begin writing, do some keyword research, so you know what keywords people are searching for that relate to your business. You want to [...]

How to Optimize Content for SEO2018-03-20T19:14:41-04:00

How to Make Your Site Mobile-Friendly

Move over clunky desktops and laptops…mobile devices are king when it comes to web browsing. It’s been this way for the past 4 years. In 2014, mobile users surpassed desktop users. Seventy-one percent of internet time comes from mobile devices. Forty-eight percent of consumers start their search with a search engine. Mobile email opens have grown by 180% in the last three years. The numbers don’t lie, which means your business’ site better be mobile friendly. If it isn’t, a prospective customer will quickly leave your site and move on to the next. You can either create a specific mobile site or make your current site responsive, so the screen [...]

How to Make Your Site Mobile-Friendly2018-03-16T12:40:45-04:00

How to Deal with a Bad Online Review

A good review on Google or Yelp is like a coveted gold star. People look to reviews in making their next purchase or choosing one business over the other. They think to themselves, “these are REAL people saying REAL things about their experience.” Unfortunately, there isn’t always just good or real reviews. Occasionally, a bad review can pop up and will stare back at you like an F on a report card. Always Respond to a Bad Review So, what can you do if you got a bad Google, Facebook, Yelp, or other platform review? Don’t freak out, and calm down. You don’t want to write something you’ll regret or [...]

How to Deal with a Bad Online Review2018-03-16T12:40:52-04:00

The Ultimate Guide for B2B Social Media

Although social media for B2B companies has been around for some time now, it took some years before businesses started appreciating its potential in the world of marketing. Those in B2B industries were even slower to embrace social media marketing, instead assuming it to be something better suited to B2C companies. As has long been the case with online marketing, things are continuing to change rapidly, and today, the vast majority of B2B companies are jumping on the social media bandwagon too. While there are many, sometime subtle, differences between B2B and B2C SMM, the core concept is much the same. As is the case with any type of [...]

The Ultimate Guide for B2B Social Media2018-03-16T12:41:12-04:00

How to Engage Your Buyers and Boost E-commerce Sales

The internet has, over the years, become a massive sea of sites. It grows daily and it is easy to get lost amidst the millions of other sites online. No matter your industry, you are guaranteed to have competition if you operate an e-commerce site. Grabbing people’s attention and getting them directed to your site is vital. Shopping online, shoppers bounce from site to site comparing deals. Your marketing ideas, as well as your branding and site’s ease of use, all need to grab their attention and keep it. While for every industry the tactics have to vary, here are some ideas we have seen work for you can play [...]

How to Engage Your Buyers and Boost E-commerce Sales2018-03-16T12:41:26-04:00

Online Reviews – The Importance of Appreciation within Local Business

These days online reviews can help to either make or break a business. Everyone has an opinion, and once someone has used a service - good or bad, their experience is able to be documented online very publicly. The days of simple testimonial pages that businesses could control are slowly going the way of the dodo bird. While they are still great to have housed on your own website companies like Google and Yelp feed off of and making a living from farming and displaying the reviews of your clients and customers. How do you get reviews? One of the very best ways to get positive reviews is simply to [...]

Online Reviews – The Importance of Appreciation within Local Business2018-04-13T08:34:57-04:00

Considering Pay Per Click Advertising?

Many people have heard the term Pay Per Click Advertising but few really understand how it works. AdWords (which operates through Google) is based in a pay per click model. Ads are placed on Google that come up in user searches based on keywords the client chooses. The beauty of pay per click is that you aren't just tossing advertising dollars out there randomly. You only pay IF someone clicks on your placed ad. When a user goes to Google and types in a search, Google then pulls from its bank of advertisers who have picked that keyword. It will then display a set of winners to display on that [...]

Considering Pay Per Click Advertising?2018-03-16T12:41:55-04:00

Improve My Google Rankings Locally – Tips & Tricks

It used to be that if you wanted to boost your local business you would advertise in the local newspaper or the yellow pages for your area. I now cannot recall the last time I picked up a physical paper-bound phone book. Online digital has replaced both for effective methods of reaching that target audience locally. This post will outline how to improve your Google search rankings on a local level. Advertising online is an interesting animal. As it is the World Wide Web, it takes some finesse and some strategy to get your site and ad-verts seen by the right potential clientele in the exact location you are hoping for. [...]

Improve My Google Rankings Locally – Tips & Tricks2018-03-16T12:42:16-04:00
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