Meta descriptions should never be forgotten. It is a description that summarizes a page’s content. When a page is pulled into the search engine results, the meta description is shown based on the user’s search keyword or phrase which means you should optimize your meta description for that phrase. It’s an important part of your SEO strategy so in this post, we will review how to write meta descriptions.

The meta description is an HTML tag. Its purpose is to describe the website/page to make a user want to click into it. Google does not use meta descriptions in their ranking algorithm, but Google does recognize the click-through-rate to determine if your link/site is a good search result. The higher your click through rate (the number of people clicking on your link) the higher Google will move you up in the search engine results. As you can see, it is important to optimize your meta description – and definitely never leave it blank!

Writing the Meta Description

How long should you meta description be? Well, unfortunately, the ideal description length changes depending on Google. Sometimes Google wants a shorter meta description and other times it prefers a longer one.  A typical meta description is around 155 characters, which is a safe number to go by. In many instances, Google will cut off or not show the long descriptions, and you don’t want Google to cut off your description. It’s good to pay attention to Google’s changes every so often, but you are safer sticking to 155 characters.

Your meta description should be informative and appealing. You want it to attract people, so try to make it engaging. You also want to easy to read and understand, so it won’t confuse anyone. Your meta description should include a call to action like “Try for Free” or “Learn More.” You want your meta description to fit the content of the page – not only to be honest to the visitor, but to be honest with Google. Google can tell if you’re using the meta description to trick people into your site. In fact, Google may even penalize your site for doing that. If visitors realize your site doesn’t reflect the description, they will leave the site quickly and increase your bounce rate, which isn’t good. Your meta should contain the keyword(s) you are targeting, because this is how you will be found in the search results. It’s also a good idea to vary up your meta descriptions throughout all the pages on your site.

If you have a lot of pages on your website without meta descriptions, writing these descriptions can be a big undertaking. You should write/optimize meta descriptions for all your pages, but you can spread it out over time. Focus on writing the meta descriptions for your most important pages first like your homepage or services page. Once your done writing and optimizing your meta descriptions, make sure you do it for each new page (including blogs) on your site.

Work with a Digital Marketing Company to Write Your Meta Descriptions

It is in your site’s best interest to have meta descriptions that are engaging and optimized; however, writing meta descriptions can be time consuming, especially with an SEO strategy in mind. You may be too busy to add this into your daily tasks, so it is a good idea to leave it to SEO marketing professionals.

Our team at Fincel Design can help implement a SEO and digital marketing content strategy for you, so your site can rank higher on the search engines and have more conversions. One way we do this is by creating and optimizing meta descriptions throughout your site. We are a full service digital marketing agency located in Jacksonville, Florida. Let’s get your meta descriptions optimized today! Email us or call 904-834-0509