Can your customers find you online? Sure, you have your website and you’re ranking high on the search engine result pages, but what about everywhere else? Directories? Review sites? Social media pages? If your information on these pages isn’t correct or outdated, potential customers will not be able to find you. In fact, some of them may think your business is irresponsible for not updating your information – and some of these people will turn to your competition for business instead of you. Now is the time to fix incorrect business listings.
Your business information is likely found on many business listings throughout the web. People go to these listings to search for businesses within certain industries. Unfortunately, it is not uncommon to find incorrect business listings on these sites. If you’re noticing your business listings are inaccurate, it’s time to act. You don’t want to frustrate and lose out on potential customers. You need to fix incorrect business listings as soon as possible.
At Fincel Design, we help build brands by analyzing every aspect of our clients’ industries and we apply our digital expertise to provide a road map for our clients’ success. With that said, correct information is part of your brand. You don’t want to tarnish your name or push away clients due to missing or outdated information.
Why Business Listings Need to Be Correct
It isn’t enough to have a perfectly accurate website. Your information must be correct and complete all over the web, or potential clients will not able to find you. According to Infogroup, 72% of consumers expect a business’ listings to be updated weekly. We live in a fast-paced, mobile age. Consumers are searching for businesses on their phones, and, according to Google, 77% of consumers who search for a local business on their phone end up contacting or visiting the local business within one day. You don’t want to lose out on that potential customer because you had the wrong address or phone number listed. Make it easy for people to find you!
So, what happens if your information on business listings is incorrect? Well, for one, you will lose out on customers, which is the ultimate marketing and business fail. According to Infogroup, 52% of consumers ended up at a closed business and 26% of consumers blame the business for the bad listing.
Inaccurate listings can hurt your brand and make you lose customers. As part of your online presence and marketing strategy, it is critical you monitor and update your business listings.
The First Step is to Check Your Listings!
Are your business listings in good shape? Bad shape? Unknown? The first step to fixing (potentially) incorrect business listings is to see where you stand. We have developed and provided a FREE tool for you to check your business listings. With this tool, you can instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.
There are thousands of business listings on the web, and most of them are pulled from the bigger directories like Google, Yelp, Whitepages, Bing, Mapquest, Apple Maps, Axicom, Yahoo! Local, Superpages, and more. You want to make sure your information is right on the big ones first, so it will likely be right on the smaller directories.
- Make sure your business name is correct and stick to one business name. Make sure it isn’t misspelled or abbreviated. You don’t want to confuse potential customers or even current customers.
- Make sure your address is correct. Even if you don’t have a physical office, choose an address to share publicly (could be mailing address) so that the search engines highlight your business locally.
- Make sure your phone number is correct and is listed.
- Make sure your web address is correct and listed.
- Upload a photo of your business/logo/team/product to the listing if possible.
How to Fix Incorrect Business Listings
Managing business listings can be overwhelming and time consuming, especially since each directory has its own process for managing listings. Whether it’s Google My Business, Yelp! or a small business listing directory, it is a lot of work, time, and patience to update and manage your business listings. Sometimes, it can take weeks or months for a directory listing to be changed, especially if you are doing it manually.
There are two ways you can manage business listing: manually or automated.
Manually – You, or someone at your company, can claim and manage your listings on your own. You can control the listings, which is great, but this process takes a lot of time. Sometimes, it costs more for an individual business to change or access a directory than a management platform or agency. Every directory has a different method on how they expect you to claim your directory. It will take you about 1 to 3 hours to claim one listing. You need to have tax documents nearby and use your business phone. Some listings cost money. Overall, it will cost about $500 per year for your listings at a minimum.
Automated – When you use an automated listing management agency like Fincel Design, you do no work! Our system will claim, monitor and manage your listings for you! It can cost between $100 to $250 per month for listing management depending on the type of business and services you provide.
Fix Incorrect Business Listings with a Digital Marketing Agency
It is critical you have your business information listed correctly on all online directories. If your information is incorrect, you could potentially be losing business. Whether you do it on your own or hire a company, take action and fix your info!
When you hire a digital marketing agency, like our team at Fincel Design, you won’t have to spend hours and hours manually claiming, monitoring, and managing your listing. Our experts will do it for you! We will get the job done and make sure there are no inaccuracies.
Contact us to sign up for our local listing management service or use our tool (https://www.optimizelocation.com/partner/finceldesign/diagnostic.html) to check the health of your business listings today! Let’s get your business booming!