Search engine optimization (SEO) plays an essential role in establishing a business’ online presence and bringing in leads. It helps websites increase their visibility on search engine results pages, which naturally leads to more traffic and sales opportunities.

However, optimizing websites for search engines is not an easy task, and entrepreneurs and business owners may not be able to work on this due to time constraints or a lack of expertise. If you’re facing the same dilemma, hiring managed SEO services will be your best solution.

What is managed SEO?

Managed SEO is a process wherein you hire the services of a team of SEO professionals to handle your search engine optimization campaign. In this article, we will share six invaluable benefits of hiring managed SEO services for your business:

1. You get insightful keyword research

Before you proceed with other SEO strategies and campaigns, you must first have the right set of keywords. Experts have the tools and the know-how to conduct proper keyword research, so they will supply the keywords that are relevant to your business to help you reach your intended audience. The gathered information on relevant keywords will then be used in your articles, websites, and social media posts.

2. You gain high-quality backlinks to your website

Link building is an essential aspect of SEO campaigns. In this process, your outsourced professionals will strategize and implement methods to increase the number of high-value links that point back to your website. When done right, link building increases your visibility and helps you get indexed in search results.

3. You ensure regular content on your website

Managed SEO services also include content management strategy services. Content refers to the information and updates that your clients can access on your website, usually in the form of blogs. Through these services, you will be able to consistently produce relevant and high-quality content using the keywords you gathered. Ultimately, this consistency and quality will help you perform well in search engines.

4. You gain valuable digital marketing analytics

In digital marketing, regular assessment of your ongoing marketing campaigns through tools like Google Analytics is important because it gives you insights on which executions work and which don’t. With a team of SEO professionals by your side, you won’t need to spend your time learning the intricacies of tools on top of your daily tasks; they will do it for you! They will supply you with a condensed analysis so that you can conveniently get the data you need to revamp your campaign.

5. You get to optimize your website for mobile

Today, most people access the Internet using their phones. Considering this, you’re not doing your business any good if your website is still not optimized for these searches. Fortunately, managed SEO services include mobile optimization as part of their service so that you can improve the user experience of users.

6. You get to know your competitors

Fully managed SEO providers give you insightful competitive analysis, which is essential for you to understand the other players in your industry. With such data, you will be able to know you and your competitors’ strengths and weaknesses, and consequently, the steps you should take to stand out among the competition.

Conclusion

Having a person or team dedicated to your website’s SEO will be beneficial for your business. In this digital era, you have to show up on search results and be seen on search engines, or you will lose precious opportunities to other companies that are employing effective SEO strategies. Hiring a professional digital marketing company offering fully managed SEO services will save you time and get you the results you want fast.

If you’re looking for a digital marketing agency in Jacksonville, FL, search no further! Our SEO specialists will be glad to help you boost your website’s visibility and traffic through our years of industry expertise. Get in touch with us today to see how we can help!