Creating multiple blog posts per week is a crucial part of an effective marketing strategy. However, producing organic content can be daunting, especially with the intense competition out there. How can you keep your content interesting and relevant today? Here are some tips to help you out:

1. Use Google AdWords Keyword Planner

Keywords are vital to your content, and with so many keyword tools out there, why don’t you try one that is reliable and free? Google AdWords is free to anyone who has an account, and it’s a great resource not only for keywords, but for content ideas as well.

All you need to do is enter the keyword or key phrase that you think your target audience uses to search for your product or service. The tool will then deliver a batch of related keywords and key phrases that people are actually searching for. Aside from that, it will also include suggested keywords.

Another benefit of the tool is that you can specify it to your location, and it will show you which keywords are highly-searched in that particular location. This is perfect if you are doing local SEO content.

2. Keep up to date with trending topics

An obvious way for your content to sell is when it’s relevant to a particular trending topic. That’s why you need to scout out for trending topics or current events when you’re making a content plan.

Be on the lookout for general and industry news and get creative. You can spin a trending topic to fit your industry.

3. Check social media for FAQs

As much as we want to believe that Google has the answer to everything, that’s not really the case. This is why there are people who turn to social media platforms to ask questions that Google can’t (yet) answer.

Head on over to social media and see what people are asking that is related to your niche. You can create content from this, which pretty much gives you a guarantee of traffic or views in return.

You can also ask your sales representatives what questions customers are frequently asking. Not only will you be able to create valuable content, but you will be able to enhance your customer service as well.

4. Write about topics your audience is interested in

Today, consumers appreciate content that gives them more value. That means that you don’t need to focus on writing about your product or service, you can expand the topic and cover other areas that your customers will find interesting or helpful. One way to do this is to write about topics that your customers are interested in. Eventually, this will lead your customers to your product or service online.


Content is king, as they say, and for good reason! Using content optimally is very effective in digital marketing today. The tips we’ve listed above will help you come up with valuable content that will win the hearts of your target audience. Also, you can always seek the help of a web marketing company to help you create better content.

We’re a Florida-based web marketing company that can help you with your content needs. Contact us today for our top-notch web marketing services in Jacksonville!