News & Insights

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8 Tips to Improve Your SEO

Google doesn’t sleep, which means your SEO must be “on” every day. Your SEO is like a living organism – it needs to adapt and change to survive and get ahead. SEO is a full-time job. It is a lot of work to implement different SEO practices within your business’ SEO strategy. Since Google’s algorithm often changes, you need to be on top of these changes to keep your site competitive in the rankings. Even if you’re implementing everything you think you should be, your traffic and/or rankings may be dipping. It can be frustrating to see your numbers decreasing when you’re putting constant work in. So, why is your [...]

8 Tips to Improve Your SEO2018-09-04T10:13:01+00:00

SEO Strategy and the Importance of SEO for 2018 and beyond

SEO isn’t stagnant; its always changing. Search engines, like Google, have algorithms that put different weights on certain SEO practices – what used to be important last year, may not be as important for your SEO strategy this year. As of right now, SEO is still proving to be more important than ever. More businesses are realizing how important SEO is, as well, to their online presence and digital strategy online. Each year, Google improves its algorithm, which makes business owners and marketers must reassess their SEO plans. SEO Strategies You Should Use in 2018 In 2018, Google is focused on quality over quantity. In fact, Google makes very frequent [...]

SEO Strategy and the Importance of SEO for 2018 and beyond2018-09-04T09:55:35+00:00

The Importance of Keyword Research

One of the first steps of a solid SEO plan is keyword research. If you don’t do proper keyword research, your SEO strategy won’t be at effective as it could be – don’t skip this step! Keyword research is also a step that is ongoing. You may find new keywords to go after or some to get rid of as the market changes. Your chosen keywords drive all the marketing decisions you make. Keyword research is about understanding your target market. You want to know what they like, what they are looking for, and how they are looking for services or products. How to perform Keyword Research As a business, [...]

The Importance of Keyword Research2018-09-04T09:37:16+00:00

Reasons Your Organic Traffic is Declining

If you’re implementing SEO strategies, you’ve been trying to increase your site’s visibility by building your organic traffic. As you’ve probably seen, it isn’t easy to build organic traffic. To build organic traffic, you need to practice “white hat” SEO techniques over time. Sure, you can instantly get traffic by paying for traffic through Google AdWords, but this traffic will disappear the second you stop paying. The time and effort you put into building organic traffic is worth it in the long run. After all your effort, it’s extremely rewarding to see your organic traffic numbers rise week by week, month by month, and year by year. Unfortunately, organic traffic [...]

Reasons Your Organic Traffic is Declining2018-08-01T12:06:34+00:00

The Importance of Link Building for SEO

If you aren’t link building, you are missing a critical part of your SEO. This week we outline the importance of link building for SEO. Link building is getting other websites to link back to your site. By building links, you are driving referral traffic back to your site, which in turn increases your site’s authority (with Google and the other search engines) and will put you up higher in the search engine results. Google still values link building as an important factor in its algorithm. Links tell Google that your site is worthy of putting up high in the rankings based on the keywords you’re going after. Overall, sites [...]

The Importance of Link Building for SEO2018-08-01T11:49:36+00:00

How To Write Meta Descriptions

Meta descriptions should never be forgotten. It is a description that summarizes a page’s content. When a page is pulled into the search engine results, the meta description is shown based on the user’s search keyword or phrase which means you should optimize your meta description for that phrase. It’s an important part of your SEO strategy so in this post, we will review how to write meta descriptions. The meta description is an HTML tag. Its purpose is to describe the website/page to make a user want to click into it. Google does not use meta descriptions in their ranking algorithm, but Google does recognize the click-through-rate to determine [...]

How To Write Meta Descriptions2018-08-01T13:07:34+00:00

Using Landing Pages for SEO

Landing pages are an essential part of your SEO. With different landing pages, you can help increase your organic traffic, and hopefully your leads/conversion rates. Landing pages are one of the building blocks of SEO. These pages are keyword focused. What exactly is a landing page? A landing page is a page that focuses information targeted to a specific audience. This landing page can help you bring more visitors to your site, get them to contact you/buy a product or service, get them to sign up for email, share your page, or engage with you or the page.  You’re creating and designing this page to bring people to your site [...]

Using Landing Pages for SEO2018-08-01T11:18:23+00:00

Why Should You Invest in SEO

In 2018, it’s basically required that you invest in SEO if you want people to find your site. The goal of SEO is visibility. SEO gets more eyes on your site with the hope that you will gain more visitors and ultimately clients. With good SEO, your site will be higher in the search engine rankings and easier for people to find. Most people don’t look beyond page 2 or 3 on the search results, so you don’t want your site buried in the rankings. SEO, although not complicated, is time consuming and is strategic. It would be in your best interest to hire a digital marketing agency to do [...]

Why Should You Invest in SEO2018-06-20T12:10:19+00:00

What SEO Is and What SEO Isn’t

By now, most people may have heard the term “SEO,” but many are still unclear on what it is. Before hiring a company to help with your SEO, it’s a good idea you have a clear understanding of what SEO is. However, a good digital marketing agency will take the time to fully explain to you what SEO is, what it can do for you, and what it can’t do for you. SEO, or Search Engine Optimization, helps your site become more visible in a search engine’s unpaid/organic/natural results. Overall, the higher your site is ranked on a search engine, the better chance you have at being seen and visited. [...]

What SEO Is and What SEO Isn’t2018-06-20T11:16:58+00:00

How to Find a Good SEO Writer

Writing is a skilled craft. With the way the internet is these days, everyone seems to be a “writer.” Whether it’s a blog post or Facebook status or a comment on an online message board, everyone is writing these days. However, not all this writing is “good” or “effective.” There’s many different types of writing out there, so when you decide to hire someone to be an SEO writer, you need to find someone who can create content that is optimized for the search engines. How can a person write for a search engine? The writer will write the content in a way that helps Google, and other search engines, [...]

How to Find a Good SEO Writer2018-06-20T10:49:09+00:00

Reasons to Hire a Company to Blog For You

Blog writing can be fun. Blog writing can be informative. Blog writing can be time consuming. The truth is: blog writing is essential to your SEO and brand as a company. By adding a blog to your site, you are providing visitors (potential clients or customers) with valuable knowledge and information. You are also creating fresh content that Google will notice and “reward” you for. The more you post, the more active your site looks to Google. An active site is more relevant to Google’s crawling and ranking system. The more content you create connected with your targeted keywords, the more Google will begin to associate you with those keywords [...]

Reasons to Hire a Company to Blog For You2018-06-20T10:39:49+00:00

Best SEO Tips to Rank in 2018

You can’t sleep on SEO. SEO is constantly changing and evolving. Many old SEO practices do not work anymore. SEO tactics can change or become ineffective in just a few weeks or months. Over the years, Google has continued to frequently change its algorithm, which means what it values has changed. Currently, content is king. If your site is struggling to get up in the rankings, you’re probably looking for better SEO practices. For this article, we wanted to share with you some of the best SEO tips to rank in 2018. Ways to Improve Your SEO Do your keyword research. Your keywords are key (pun intended) for you to [...]

Best SEO Tips to Rank in 20182018-05-25T11:26:18+00:00
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